Tired of dealing with unreasonably slow internet speeds, Unlimited IT of Durban, South Africa, decided to make a point by comparing the ADSL speeds of Telkom, the country’s largest internet provider, with the speed of Winston, a pigeon. The idea was born when a frustrated Unlimited employee said it would be faster to just send data by carrier pigeon.Rules were put into place to ensure a fair race: No cats were allowed and Winston was not allowed to eat any performance-enhancing birdseed before his flight. The bird was outfitted with a four-gigabyte memory stick and set loose from the company’s call center in Howick, 60 miles away from Unlimited’s Durban office. At the same time, an upload of the data between the two offices was started.
Winston took one hour and eight minutes to fly from one office to the other and deliver his cargo, while another hour was required to upload the data from the stick to their computers. Tthe online data transmission, meanwhile, was only four percent complete over the same stretch of time.
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