BMW announced on Wednesday that it would drop out of the Formula One series at the end of the 2009 season, making it the second major manufacturer to exit the sport in less than a year.
Honda left Formula One last December.“Of course, this was a difficult decision for us,” said Norbert Reithofer, BMW’s chairman, at a press conference at BMW headquarters in Munich. “But it’s a resolute step in view of our company’s strategic realignment,” he said. “Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the lead. Our Formula One campaign is thus less a key promoter for us.”
BMW has had a factory team, BMW Sauber, since 2006.
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